Behind the Sudden DIY Rise of Monterey Bay Salt Company

By Adam Joseph

Monterey’s Robert Kirkland made a bet with one of his surf buddies about a year ago after an early morning session in Moss Landing. The inspiration: The waves had left his wetsuit heavily encrusted with sea salt. The bet: That he couldn’t find a use for that salt.

“Later that day, we were hanging out, having a few beers and watching the Food Network,” he says. “Alton Brown was doing this special on salt and I became really intrigued with it.”

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Monterey Bay Salt Company

PO Box 751
Seaside, CA 93955